News pages
- Headlines, descriptions and opening paragraphs that answer the reader’s question at once
- A clear structure of every material: subheadings, lists, links to related news and sections
- A news sitemap, so fresh materials reach Google quickly
SEO
Zaxid Bug: SEO for a Ukrainian news site
SEO for Zaxid Bug, a Ukrainian news site about the life of the region and the country. The work started on 9 September 2026 and continues now. The focus is on organic traffic from Google: stronger news and category pages, natural texts, speed, link weight and visibility in AI search.
- Category
- SEO
- Niche
- Media
- Market
- Ukraine
- Languages
- Ukrainian
- Period
- Since 9 September 2026
- Site
- zaxidbug.com
5xmore impressions: the last 14 days against the first 14 days
3.3xmore clicks over the same comparison
7.8average position in Google, CTR 4.9%
306clicks and 6.19K impressions in the first two months
What was done
Categories and sections
- Category and local section pages as strong entry points: texts, FAQ and structured data
- Internal links between news, sections and categories, so the weight reaches the important pages
Text quality
- Every text is checked by a humanizer: natural language, no template phrases, a lively style of a news editor
- Checks for repeated phrases and for the correct Ukrainian vocabulary
Speed
- Light pages: the HTML of a section page weighs tens of kilobytes
- Optimized images and a fast first screen on phones, where most readers come from
Link weight
- Links from relevant Ukrainian sites and local media with natural anchors
- Placements are checked after publication
Visibility in AI search: AEO and GEO
- llms.txt and llms-full.txt describe the site, its sections and the latest materials for AI crawlers
- Structured data: NewsMediaOrganization, BreadcrumbList, CollectionPage and FAQPage
- Short direct answers and clear facts that AI systems can quote
Analytics
- Search Console tracking by queries, pages and sections, regular reports with the next steps
Result
- Search Console, 9 September to 8 November 2026: 306 clicks and 6.19K impressions, average position 7.8, CTR 4.9%
- Last 14 days against the first 14 days: impressions 2.3K against 463 (5 times), clicks 85 against 26 (3.3 times)
- Daily impressions grew from about 2 to about 190
- The work continues: new materials, stronger sections and link building are in progress
Proof: Google Search Console
Screenshot taken on 12 November 2026. Click it to enlarge.
Need more readers from search?
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