Telegram @nazarovtraffic[email protected]
I reply within 24 hours
Get in touch
Services
Complete SEOTechnical AuditCompetitor AnalysisLink BuildingGoogle AdsMeta AdsReddit AdsAnalytics SetupAds Audit
PortfolioAboutBlogContact
ENUKRU
Get in touch
Website development

Wholesale website for Pita.com.ua: development, CRM and SEO

Wholesale catalog site for selling pita, lavash and related products to cafes, shawarma spots and shops. Built from scratch on Astro: two languages (Ukrainian, Russian), lead delivery to Telegram, a custom CRM and full SEO optimization.

Niche
Wholesale food
Market
Ukraine
Languages
Ukrainian, Russian
Framework
Astro
Timeline
3 days
Pita.com.ua

What was done

Design and conversion

  • Custom design built for wholesale buyers
  • First screen: offer, minimum batch from 50 pieces, delivery by Nova Poshta
  • Catalog with categories and a filter
  • Product cards with size and batch selection
  • Order calculator with the total amount
  • Cart and a request form: name, phone, preferred contact method
  • Responsive layout for mobile devices
  • Interface animations

Development

  • Astro framework, static page generation
  • Minimal JavaScript, fast page loading
  • Content (texts, prices, batches) stored in files, no hardcode in templates
  • Single data source for the catalog, cart and product pages
  • Images in AVIF format
  • Self-hosted fonts, no external requests
  • Automated build checks: links, meta data, hreflang, files

Multilingual setup

  • Two language versions: Ukrainian (main) and Russian
  • Language switcher with flags
  • hreflang and x-default tags
  • Texts written separately for each language
  • Localized meta data and image captions

Lead capture

  • Request form: name, phone, preferred contact method
  • Instant Telegram notification
  • Notification content: cart contents, total, contacts, visit source, language
  • Request saved to the database before the notification is sent
  • Form protection against spam and bots

Custom CRM

  • Own CRM with authorization
  • Request statuses: new, in progress, done, cancelled
  • Manager notes for each request
  • Search by name and phone
  • Cart contents and total in the request card
  • Visit source: search, ads, AI answer, social media, direct visit
  • Login protection: limit on failed attempts

SEO optimization

  • Semantic core: 1,756 seed queries (Ukrainian, Russian) expanded in Ahrefs to 36,000+ keywords
  • Keyword clustering and mapping to pages without cannibalization
  • Optimization of title, description and H1 on 80 pages
  • Canonical and hreflang tags, sitemap.xml, robots.txt, llms.txt
  • Schema.org markup (Article, FAQPage, BreadcrumbList, Organization) and Open Graph for the blog
  • Blog: 6 articles of 2,000+ words in each language
  • Alt texts and captions for images
  • Google Analytics 4
  • Text originality check

Result

  • The site launched on time in two languages
  • Requests arrive in Telegram instantly and are processed in the CRM from new to done
  • The site is indexed in Google and Bing
  • Lighthouse (mobile, November 2026): SEO 100, Best Practices 100, Accessibility 96, CLS 0
  • 80 pages with optimized meta data, 36,000+ keywords mapped to pages
Previous ProjectZaxid BugNext ProjectSaaSLedge
Desk with a laptop by a window

Want a site that sells?

Tell me about your product and your buyers. I will suggest the structure, the languages and the way to capture requests.

Get in touchWrite on Telegram
Telegram@nazarovtrafficEmail[email protected]
Get in touch