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British Second: SEO for a wholesale warehouse in 5 languages

SEO for British Second, a Ukrainian wholesale warehouse of second-hand clothes for shops and entrepreneurs. The work started on 17 June 2026 and continues now: articles, optimization of every page of the catalog, city, country and blog sections, link weight and visibility in AI search. The site works in five languages with 840 pages in each.

Category
SEO
Niche
Wholesale
Market
Ukraine
Languages
5 languages
Period
Since 17 June 2026
British Second
+67%clicks: the last 28 days against the first 28 days
3.0%CTR in the last 28 days, was 1.7%
7.75Kclicks and 336K impressions from 17 June to 8 November 2026
+88%organic traffic in Semrush

What was done

Optimization of every page

  • Titles, descriptions and headings for the home page, the catalog, the city, country and blog sections
  • 840 pages in each of five languages: Ukrainian, Russian, English, Romanian and Polish
  • Pages for 48 cities of Ukraine and 45 pages for stock in cities, so buyers find the warehouse by their own city
  • 76 pages for the countries and cities of deliveries across Europe, for example Poland, and structured data of a local business with coordinates

Articles

  • Articles for wholesale buyers and for future shop owners, for example second-hand wholesale in a particular city and how to find the best offers
  • Each article is tied to a city, a category or a product group and links to the catalog
  • FAQ blocks in articles for direct answers

Link weight

  • Links from relevant sites in the Ukrainian market, chosen by topic, traffic and audience country
  • Natural anchors and placements checked after publication

Internal structure

  • Links between cities, countries, catalog groups and articles, so the weight reaches the important pages
  • Breadcrumbs and one clear address for every page in every language

Visibility in AI search: AEO and GEO

  • Direct answers at the start of pages and FAQ blocks that AI systems can quote
  • Structured data: LocalBusiness with address and coordinates, Organization, ItemList, Offer and BreadcrumbList
  • Semrush: AI Visibility 14, 6 pages cited in ChatGPT, Google AI Overview and AI Mode answers

Analytics and reporting

  • Search Console tracking by queries, pages, cities and languages, Semrush for authority and AI visibility
  • Regular reports with the next steps

Result

  • Search Console, 17 June to 8 November 2026: 7.75K clicks and 336K impressions, average position 8.9
  • Last 28 days against the first 28 days: clicks 1,875 against 1,125 (+67%), CTR 3.0% against 1.7%
  • Daily clicks grew from about 40 to about 67
  • Semrush: 2.6K organic visits, up 88%
  • The work continues: new articles, page improvements and link building are in progress

Proof: Google Search Console and Semrush

Screenshots taken on 12 November 2026. Click a screenshot to enlarge it.

Google Search ConsoleClicks and impressions, 17 June to 8 November 2026: 7.75K clicks and 336K impressions
SemrushSemrush: organic traffic and AI visibility
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