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SecondBaza: SEO and recovery for a wholesale supplier

SEO for SecondBaza, a Ukrainian wholesale supplier of second-hand clothes and stock for shops and entrepreneurs. The work started on 9 May 2026 and continues now. After the Google update the site lost positions, so the work covered the way out of the downgrade: a cleaner index, rebuilt pages, unique texts for cities and wholesale pages, a healthier link profile, speed and visibility in AI search.

Category
SEO
Niche
Wholesale
Market
Ukraine
Languages
Ukrainian, Russian
Period
Since 9 May 2026
SecondBaza
4.8xmore clicks: the last 28 days against the first 28 days
2.1%CTR in the last 28 days, was 0.6%
1.6Kclicks and 117K impressions from 9 May to 8 November 2026
24AI Visibility in Semrush, 8 pages cited in AI answers

What was done

Way out of the Google downgrade

  • An audit of the index: empty and thin pages closed from indexing, duplicate pages merged with redirects, the sitemap cleaned
  • A review of the link profile and a cleanup of spam links
  • Only the two languages that matter for the market are kept, Ukrainian and Russian, with correct language alternates
  • Result: clicks grew 4.8 times, CTR grew from 0.6% to 2.1%

Rebuilt pages

  • City pages and wholesale pages: unique introductions and long SEO texts in Ukrainian and Russian, with FAQ and FAQPage markup
  • The home page with a full text, structured blocks and FAQ
  • Catalog, country and brand pages with titles, descriptions and headings written for real queries
  • A correct vocabulary of the niche: bales, grades, stock, weight and batch purchases

Blog and content

  • Articles for wholesale buyers: how to choose a supplier, grades and quality, how to open a second-hand shop
  • Photos for the articles, optimized to WebP in several sizes, with alt texts in both languages
  • Titles and descriptions of articles brought to the length limits, structured data for every article

Speed

  • Lighter pages: modern image formats and sizes that match the layout
  • Scripts and styles cleaned of duplicates, analytics loaded without blocking the first screen

Link weight

  • Links from relevant sites in the Ukrainian market, natural anchors, placements checked after publication

Visibility in AI search: AEO and GEO

  • llms.txt and llms-full.txt describe the company, the assortment, the cities and the terms for AI crawlers
  • Direct answers, FAQ and structured data: Organization, LocalBusiness, FAQPage and BreadcrumbList
  • Semrush: AI Visibility 24, 4 mentions and 8 pages cited in ChatGPT, Google AI Overview and AI Mode answers

Result

  • Search Console, 9 May to 8 November 2026: 1.6K clicks and 117K impressions, average position 14.2
  • Last 28 days against the first 28 days: clicks 497 against 104 (4.8 times), impressions 23.9K against 18.4K, CTR 2.1% against 0.6%
  • Daily clicks grew from about 3 to about 18
  • Semrush: 719 organic visits (+19%) and 156 organic keywords (+4.7%)
  • The work continues: new articles, page improvements and link building are in progress

Proof: Google Search Console and Semrush

Screenshots taken on 12 November 2026. Click a screenshot to enlarge it.

Google Search ConsoleClicks and impressions, 9 May to 8 November 2026: 1.6K clicks and 117K impressions
SemrushSemrush: organic traffic, keywords and AI visibility
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