Local semantics
- Queries for shoe and sneaker cleaning with Berlin: leather, suede and nubuck, bags, disinfection and care
- Every query is assigned to one page, so the pages do not compete with each other
SEO
SneakerSpa Berlin: local SEO for a sneaker care studio
Local SEO for SneakerSpa Berlin, a studio for professional sneaker and shoe cleaning in Berlin with pickup and delivery in the city and shipping across Germany. The work started on 23 November 2025 and continues now. The focus is one city: queries around shoe and sneaker cleaning in Berlin, service pages, structured data for a local business and answers in AI search.
- Category
- SEO
- Niche
- Local services
- Market
- Berlin, Germany
- Languages
- German, English
- Period
- Since November 2025
2xmore clicks: the last 28 days against the first 28 days
4.3average position in the last 28 days, was 7.3
5.7%CTR in the last 28 days, was 4.7%
3.23Kclicks from Google since 23 November 2025
What was done
Service pages and the home page
- Title, description and H1 for the home page, prices and packages, before and after, delivery, FAQ and contacts
- Clear answers to the questions customers ask: how long cleaning takes, how to hand over shoes, how to send them from another city
- Internal links between services, the before and after gallery and the contact page
Local business data
- Structured data: a local business with address, opening hours, contacts and the city it serves
- The same name, address and phone on the site, in the footer and in the contact blocks
- Two language versions, German and English, with separate addresses
Articles
- Articles on shoe care, for example how to clean leather sneakers at home, linked to the service pages
- Texts written for the people of Berlin and for visitors who send shoes by post
Visibility in AI search: AEO and GEO
- Short direct answers about price range, duration, pickup and delivery that AI systems can quote
- FAQ blocks and structured data that describe the studio and its services
Analytics and reporting
- Search Console tracking by queries and pages in Berlin
- Regular reports with the next steps
Result
- Search Console, 23 November 2025 to 8 November 2026: 3.23K clicks and 66.2K impressions, average position 5.8, CTR 4.9%
- Last 28 days against the first 28 days: clicks 311 against 151 (twice as many), impressions 5.42K against 3.24K
- Average position 4.3 against 7.3, CTR 5.7% against 4.7%
- The work continues: new pages, articles and improvements for Berlin are in progress
Proof: Google Search Console
Screenshot taken on 12 November 2026. Click it to enlarge.
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