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Website improvement

Garten Lux: full redesign of a plant care store

A full redesign of the Garten Lux online store on WordPress and WooCommerce. A new home page, category landing pages, product template, header, footer, returns form and customer account, built as light custom code on top of Elementor and tuned for speed on phones and desktops.

Niche
E-commerce
Market
Germany
Platform
WordPress, WooCommerce, Elementor
Garten Lux
8category landing pages in one design
1 clickfrom a card to the product with one clear button
45 MBhero video that loads only on click

What was done

New home page

  • A first screen with a clear offer, a video slider and two buttons: to the care guides and to the products
  • A trust strip: delivery across Germany, safe payment, peat-free organic substrates
  • Category tiles, bestsellers from live WooCommerce data, product sets, care guides, FAQ and a subscription block

Shop and category pages

  • Eight category landing pages: orchids, Monstera, bonsai, Ficus, cannabis, planters, liquid fertilizers and substrates
  • A hero on a full-width photo, a premium product grid, Bestseller badges and a text block with FAQ
  • A shop page with a category filter that works without reloading the page
  • Variable prices shown as “from X”, one “Zum Produkt” button on every card

Product page

  • A new compact product template instead of the old Elementor template
  • Price and legal note on one line even on narrow phone screens
  • Breadcrumbs that lead back to the category landing pages

Header, menu and footer

  • A new header and menu with a highlighted Bestseller item and a mobile drawer in the same style
  • A custom footer with four columns, payment badges (Visa, Mastercard, PayPal, Klarna, SEPA), categories, service and legal pages
  • A shipping page with delivery costs and terms, linked from prices and the footer

Service for customers

  • A returns form in a modal window: name, item, phone and a receipt file, with spam protection
  • A customer account with login and registration, and an account created automatically after a guest order
  • A newsletter subscription stored in the admin panel

Speed

  • The hero video is a poster: the 45 MB file loads only when a visitor presses play
  • WebP and AVIF images, lazy loading below the first screen, preloading of key resources
  • Light custom templates instead of heavy page builder blocks, deferred scripts and page caching

Technical base

  • WordPress, WooCommerce and Germanized for German legal requirements, Elementor for the editable parts
  • Every new template is separate code with a quick rollback, so the store keeps working while it is improved

Result

  • A new design across the home page, 8 category pages, product pages, header, footer and service pages
  • A clearer path from the first screen to a product: one button on every card and category landing pages that lead to products
  • A faster first screen: heavy video loads on click, images are modern and lazy-loaded
  • Returns, account, newsletter and shipping information in the same style as the store
  • The store keeps growing: see the separate SEO case for Garten Lux
Previous ProjectGarten LuxNext ProjectSneakerSpa Berlin
Desk with a laptop by a window

Want a store that sells?

Tell me about your products and customers. I will suggest the design, the page structure and the way to speed the store up.

Get in touchWrite on Telegram
Telegram@nazarovtrafficEmail[email protected]
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