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SEO

Posylka.de: SEO for a German online store

SEO for Posylka.de, a German online store with Eastern European food, cosmetics, household goods and gifts. The work started on 26 June 2026 and continues now: page optimization, articles, link building, brand awareness, organic traffic and visibility in AI search.

Category
SEO
Niche
E-commerce
Market
Germany
Period
Since June 2026
Posylka.de
155Kclicks from Google from 26 June to 8 November 2026
5.48Mimpressions in Google over the same period
+57%clicks: the last 28 days against the first 28 days
370Kimpressions in Google AI features

What was done

Page optimization

  • Title, description and H1 for the home page, categories and product pages, built around commercial queries in German
  • Category texts and headings for the sections people search for: food, sweets, cosmetics, household, grill and plov, holidays and gift sets
  • Internal links between categories, subcategories and products, breadcrumbs on every page
  • Structured data from page data: Product, Offer, BreadcrumbList, Organization and WebSite

Articles

  • New articles for informational demand, written for German-speaking readers and tied to the catalog
  • Each article links to the matching category and products, so readers move from advice to a purchase
  • Keywords come from Ahrefs data, one query is assigned to one page, so pages do not compete with each other

Link building

  • Links from relevant and German-language sites, chosen by topic, audience country and traffic
  • Natural anchors: brand, URL and descriptive, without repeated exact keywords
  • Every placement is checked after publication
  • Domain Rating grew from 19 to 22, and the site now has 993 referring domains, 536 more than at the start

Brand awareness

  • One consistent name and company description across the site and outside it
  • Brand mentions and brand anchors on external sites that grow searches for the name

Visibility in AI search: AEO and GEO

  • Direct answers at the start of pages and FAQ blocks that AI systems can quote
  • Structured data and clear facts about the company, products and delivery
  • Google AI features: 370K impressions, from about 1.7K to about 4.4K a day
  • Ahrefs: 295 Google AI Overviews, 106 more than at the start, and 928 AI answers, 271 more, including ChatGPT, Perplexity, Copilot and Gemini

Analytics and reporting

  • Search Console tracking by queries, pages and countries, Ahrefs for links and AI visibility
  • The content plan is updated from the queries the site already shows for

Result

  • Search Console, 26 June to 8 November 2026: 155K clicks and 5.48M impressions, average position 8
  • Last 28 days against the first 28 days: clicks 41.2K against 26.3K (+57%), CTR 3.6% against 2.3%, average position 7.3 against 8.6
  • Google AI features: 370K impressions, and the daily figure grew about 2.6 times
  • Domain Rating from 19 to 22, 993 referring domains (+536), 5.4K backlinks (+4.1K)
  • 295 Google AI Overviews (+106) and 928 AI answers (+271) in Ahrefs
  • The work continues: new articles, page improvements and link building are in progress

Proof: Google Search Console and Ahrefs

Screenshots taken on 12 November 2026. Click a screenshot to enlarge it.

Google Search ConsoleClicks and impressions, 26 June to 8 November 2026: 155K clicks and 5.48M impressions
Google Search ConsoleAverage CTR and average position, 26 June to 8 November 2026
Google Search ConsoleImpressions in Google generative AI features: 370K
AhrefsDomain Rating and referring domains, from 26 June 2026
AhrefsChanges since 26 June 2026: AI answers, AI Overviews, backlinks and referring domains
Previous ProjectA Customer First ACNext ProjectGarten Lux
Desk with a laptop by a window

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