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SEO

A Customer First AC: local SEO for an HVAC company in South Florida

Local SEO for A Customer First AC, an HVAC company serving Broward, Miami-Dade and Palm Beach counties. The work began in November 2025 and continues today: service pages, city pages, a blog for Florida homeowners, link building, four languages and visibility in AI search.

Category
SEO
Niche
HVAC services
Market
Florida, USA
Languages
4 languages
Period
Since November 2025
A Customer First AC
674search clicks in 28 days, up from 110 at the start
108Kimpressions in 28 days, up from 28K
12average position, up from 35
71.5Kimpressions in Google AI features since May 2026

What was done

Keyword research and local strategy

  • Semantic core for Florida HVAC demand: repair, installation, maintenance, duct cleaning, air quality, thermostats, dehumidifiers
  • 7 topic clusters with 50 priority queries: cost factors, AC problems, humidity and mold, energy bills, hurricane season, choosing a system, codes and standards
  • Every query assigned to one page, a service, a city or an article, with no overlap
  • Intent split: urgent repair and installation requests first, informational demand second
  • Florida conditions in every query set: heat, humidity, salt air and storm season

Service pages

  • 17 service pages: AC repair, installation, maintenance, refrigerant leak repair, ductless mini splits, duct cleaning, duct sealing, UV and HEPA filters, air handlers, dehumidifiers, thermostats and more
  • Each page answers one service intent with its own text, questions and answers, and a direct path to a call or a request
  • A services hub that links every service
  • The same structure on every page, with FAQ blocks marked up as FAQPage

Local pages for Florida cities

  • Pages for 44 cities across Broward, Miami-Dade and Palm Beach counties, each in four languages, 176 pages in total
  • City titles, headings and descriptions built from local queries such as AC repair, AC installation and HVAC maintenance in the city
  • Every city page links to the services people search for there
  • An Areas We Serve hub grouped by county
  • One company profile across city pages, footer and structured data for local search

Blog for Florida homeowners

  • 26 new articles from November 2025 to August 2026, 104 with translations
  • Topics taken from search demand: the best AC for Florida, AC tonnage, why an AC blows warm air, electricity use, hurricane preparation, humidity, ENERGY STAR and utility rebates
  • Cost articles written around the factors that move the price and ending in a call or an estimate request
  • Every article has an FAQ, related articles and a path to a service page
  • Facts backed by official sources where they matter

Four languages

  • English, Spanish, French and Russian versions of services, cities and articles
  • Texts adapted for each language and audience
  • hreflang and language-specific addresses
  • Spanish-language articles are among the top pages by clicks

Link building

  • Links from relevant US and Florida websites: home services, local business and community topics
  • Acceptor pages chosen from Search Console data: the home page, key services and the strongest articles
  • Descriptive and branded anchors with no exact-match repetition
  • Donors checked for audience country, topic and traffic
  • Placements verified after publication

On-page and technical SEO

  • Unique titles and descriptions for every page type and language
  • Structured data: HVACBusiness with address and opening hours, FAQPage, BreadcrumbList and Article
  • XML sitemaps, canonical tags, language alternates and breadcrumbs built from page data
  • Fast pages: duplicate scripts removed, images sized to what is drawn, analytics loaded after the page is drawn

AI search: visibility and citations

  • Pages built to be quoted: direct answers, lists, tables and FAQ
  • llms.txt and llms-full.txt for AI crawlers
  • Summarize with AI buttons on every article: ChatGPT, Perplexity, Claude and Grok
  • Google AI features: 71.5K impressions from 18 May to 20 August 2026
  • 300+ pages shown in Google AI features
  • Daily impressions in AI features grew from about 300 to over 1,700

Analytics and reporting

  • Search Console tracking by page, query and language
  • Google Analytics set up for traffic and visitor behavior
  • The content plan is updated from queries the site already shows for
  • Regular reports with next steps

Result

  • Search Console, 28 days to 20 August 2026 against the 28 days before the work began: clicks 674 against 110, impressions 108K against 28K, average position about 12 against about 35
  • Since 3 November 2025: 3.5K clicks and 737K impressions from Google search
  • 17 service pages and 44 city pages in four languages, plus 26 new articles, 104 with translations
  • Google AI features: 71.5K impressions since 18 May and 300+ pages shown
  • The guide to the best AC unit for Florida alone brought over 500 clicks
  • The work continues: new articles, page improvements and link building are in progress

Proof: Google Search Console

Screenshots taken from Google Search Console on 7 November 2026, country filter without Russia. Click a screenshot to enlarge it.

Google Search ConsoleClicks and impressions, 3 November 2025 to 20 August 2026: 3.52K clicks and 737K impressions
Google Search ConsoleImpressions in Google generative AI features, 18 May to 20 August 2026
Previous ProjectShiftonNext ProjectA Customer First AC
Desk with a laptop by a window

Need leads from local search?

Tell me about your services and the areas you serve. I will build the keyword map, the page structure and the link plan and show what to do first.

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