PPC case studies
Google Ads, Meta Ads and Reddit Ads campaigns built around leads and sales, with tracking from click to request.
New PPC cases are on the way
Projects with the results of ad campaigns will appear here soon. If you want to talk about your own advertising now, write to me.
How I run PPC projects
The work starts with the goal and the numbers behind it: what a lead is worth, which pages convert and where the budget leaks today. Campaigns are built around that, not around impressions.
I set up conversion tracking first, then the structure, audiences and ads, and test the options against each other. Budget moves to what brings requests and away from what only brings clicks.
The cases in this section describe the channel, the changes and the result in cost per lead or revenue.
Want a site that sells?
Tell me about your product and your buyers. I will suggest the structure, the languages and the way to capture requests.