PPC
πΊπ¦ Ukraine
Language School
Cicerone
Cicerone is a language school in Ukraine looking to attract more students through online channels. Their existing Google Ads campaigns had high costs and low engagement, needing a complete restructure.
-30%Lead cost
$0.06CPC
1.15%CTR
Approach
1
Google Ads account restructure
2
Removed broad/expensive terms
3
Ad copy A/B testing
4
Bid strategy optimization
Results
What we achieved
Lead cost β30%
CPC: $0.11 β $0.06
CTR: 0.79% β 1.15%
More sign-ups, less spend
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